Hello Friends, In this unit, we are going to learn about CRM(Customer relationship management) system, which points the focus on bright side Salesforce CRM.

After completing this unit, you'll able to:
  • Describe CRM and their working process.
  • CRM importance.
  • Benefits of CRM.
  • Types of CRM.

What is CRM?

 Customer relationship management (CRM) is a term that refers to practices, policies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer holding and driving sales growth. CRM also works as a gateway to increased sales productivity.CRM systems can also give customer-facing staff detailed information on customers' personal information, purchase history, buying preferences and worries.


How does CRM work?

CRM systems are come with tracking features that record huge numbers of customer interactions online also CRM automates routine processes and provides tools that allow managers to track and measure the company’s performance and productivity. However, the success of business truly depends on the right CRM strategy.
            CRM software can boost crucial business operations like marketing, service and sales activities. The main purpose of any CRM system to streamline the company workflow, this can easily help businesses to close the gaps between sales, marketing, and customer service departments. CRM plays a crucial role in all sizes of companies to reach their goals at minimal costs.  

Why is CRM important?

CRM enables a business its relationship strong with customers, colleagues, service users, partners, and suppliers. CRM helps you to track performance and relationship with customer and prospect, which is a very important part of CRM’s function. You can see everything in one place that tells you you’re customer’s previous history with you, the status of their orders, any customer service issues and more.

Benefits of CRM

Following are the benefits of CRM:
  • Identify and categories lead.
  • Increase referrals from existing customers.
  • Improve products and services.
  • Reduce costs.
  • Work from anywhere.

Types of CRM technology

The types of CRM technology are as follows:
  • On-premises CRM.
  • Cloud-based CRM.
  • Open source CRM.
See also:
Conclusion:
Hope you like this tutorial, for any query or suggestions please feel free to comment.

Thank you.